How to come up with video topics - Victoria Levitan

Video Marketing

How to come up with video topics

October 22, 2019


I'm a video coach for small business owners and light up anytime I hear the word Youtube. Strategy is my superpower and I'm here to share all my nerdy insights with you!


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One of my favorite parts of working with creative entrepreneurs is coming up with video ideas. The first thing I like to do is learn more about the business. I want to hear you explain the business in your own words – and who your audience is. Through that, I get a better understanding of the industry you’re in and ask clarifying questions to hone in on exactly who you are. That initial conversation then leads to the first big question: How do we come up with video topics relevant to your business?

The beauty of hiring an “outsider” like me – or any business consultant really – is that I get to experience your business with fresh eyes. I don’t have any preconceived notions about it and can give you my unbiased perspective from the outside looking in.

How To Come Up With Video Topics

So when you’re figuring out how to come up with video topics, you can feel overwhelmed by the process. You’re either thinking that your business isn’t “cut” for video content – or you have loose ideas that might be great.

The next step when I work with a client is letting them come up with the initial round of topics. Don’t worry, I don’t leave them hanging with no guidance! I send them my video topics worksheet (that you can grab for FREE below!) that walks them through the process.

I want to teach my clients (and you!) how to come up with several video topics that then turns into a running list on your phone. And the best part is that you can apply this process to virtually any content in your business! Whether that’s writing a blog post, posting an Instagram or running a Facebook live.

Content creation always starts in the same place: In your head. And it’s up to you to decide what medium to choose to make it a reality!

I’m partial to video content (obviously) but this process shows you how content ideas can flow together across all your different channels.

Grab the free worksheet below and you might surprise yourself with how many great ideas you’ll come up with 🙂

Grab your FREE Worksheet!

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