“If it’s important enough, I’ll make the time. If not, I’ll make an excuse.”
I love Marie Forleo’s videos, and I love that quote from her book, Everything is Figureoutable. You can apply her quote to creating consistent video content. And being consistent is key for both you and your audience.
Consistent videos will help position you as an industry expert and open up opportunities for your business. In this blog, I’m gonna share three tips to help you stay consistent on Youtube so you can reap the benefits.
Get specific about the logistics
My first tip is an easy way to stay consistent on Youtube: figure out the logistics. Where are you going to film? What will your background be? When do you want to film? What will the video look like?
Once you’ve made these decisions, the rest of your filming process will flow naturally. It’s a lot easier to take action and to start filming when you’ve taken the guesswork out of everything. Plus, you can focus on actually filming and being on camera rather than worrying about the little details.
Keep a running list of video topics
Part of positioning yourself as an industry expert is not only showing your expertise and sharing your unique opinion, but really thinking about how your videos can benefit your audience. Keeping an ongoing list of possible video topics can help you do that. Brainstorm topics that are industry-specific, business-related, newsworthy, or trending.
I’m sure you’ve seen videos where a person talks way too much about themselves, making you wonder why you’re watching it. Sure, you want to introduce yourself in videos, but keep it to a minimum. Show how you’re an industry expert, don’t tell. Explain your opinions and why your experiences back them up.
Schedule filming in your calendar
If you want to stay consistent on Youtube and make filming videos a consistent habit, schedule it in your calendar! Treat it like any other important meeting or appointment. What day you schedule filming, how often, and how strictly you want to stick to the schedule is up to you.
Some people designate a certain day of the week to be their filming day, like every Monday, for example. Personally, I like to be a little bit more flexible, so I block out two hours every week to film videos and I move things around according to what else is going on in the week.
Look at your calendar and find little pockets of free time throughout your week where you can schedule your filming. If you’re filming just one video, maybe you only need to give yourself half an hour. If you’re filming multiple videos, start with an hour and adjust from there.
Bonus tip: Tell your audience
Time for a bonus tip! I suggest telling your audience that you’re creating consistent videos for your business.
It’ll help you hold yourself accountable, knowing that the information is out there, knowing that you have shared it with your audience and that they’re expecting you to create those weekly videos. Sharing that info with your audience is like having an accountability buddy to go with you to the gym.
Looking for a more hands-on resource to creating videos?
I know these tips can help you get in the right mindset to create consistent videos for your business. But if you’re looking for more involved coaching and hands-on guidance, then check out my video group coaching program!
When you join this program, you’ll get customized training and real-time critique and feedback in a small group setting over six weeks. The program is NOW OPEN** for enrollment, so sign up today to save your spot!
** If you’re reading this after February 26th, 2021, enrollment is currently closed. Get on the waitlist to hear when the doors open again! **
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