Youtube Strategy

What to film for Youtube

March 3, 2021

I'm VICTORIA!

I'm a video coach for small business owners and light up anytime I hear the word Youtube. Strategy is my superpower and I'm here to share all my nerdy insights with you!

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Ready to take the dust off your camera?

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Let's get you speaking about your business.

Let’s talk about how you can decide what to film for Youtube and ensure that it resonates with your audience.

“I don’t know what to film for Youtube.”

“I don’t know what to talk about.”

“Is anyone even interested in watching my videos?

If you’ve ever said any of these things to yourself, then you are in luck, my friend. When you’re completely stumped on video topic ideas, this blog can help. 

What to film for Youtube - www.victorialevitan.com - @victoria_levitan

Do some research

Your first step in choosing a video topic with your audience in mind? Do a little research. Fire up your old friend Google and see what topics are currently trending, not to mention which topics your audience is already searching for.

Another way to research video topics is to use social media! Ask your audience directly, whether it’s in Instagram Stories or in the caption of a Facebook post. Whichever social platform you use, it’ll show your audience that you really care about what you’re creating, and you care about what they want to see next. 

Go behind-the-scenes

People are always curious about the person or team behind a brand. Use that to your advantage by showing them how things work behind-the-scenes (or behind the camera). 

Think of video topics that relate to your process, your services, or your products. Give your audience a glimpse of what it’s like to run your business. You get to show off your craft and expertise, but also invite your audience to take a closer look into your business…and hopefully entice them to work with you.

Check your launch calendar

My favorite way to choose a video topic that works with my strategy is to check my launch calendar. Is there anything I should be promoting right now? Do I have a new service or a new product coming out soon? Am I rebranding or relaunching anything?

Choose video topics that have to do with your launch, and you’ll build a little bit of hype and momentum for it. You’ll get your audience excited for this upcoming launch. That’s why I always talk about business goals with a new coaching client: you really want to create videos that align with what your business is doing now and what it will be offering soon.

If you don’t have a launch calendar or anything to promote right now, that’s totally okay! Maybe your goal is to grow your community or keep making videos consistently. Those are still important business goals you can use to inspire your video topics. 

Drawing a blank? Tell a story

When in doubt, tell a story.

If you’re completely drawing a blank on a video topic, tell a story. Share an experience you had. Share your perspective on something. Go back to how you started your business. Talk about how you were inspired, what you did prior to launching your business and what it was like switching careers, or lessons you’ve learned over the years.

All of these storytelling videos will help you build your community, and they really resonate with your audience. Your viewers get to learn more about you personally, which builds trust and empathy and good feelings.

Get more tips and tricks for creating videos here

Getting stuck on what video to create is always hard, so I hope these insights got your wheels turning and inspired you to make your next video! 

If you’d like more tips and insider tricks on filming videos, creating a consistent filming schedule, and much more, join my newsletter to get these resources!

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