Whether you’re just starting your business or you’re a seasoned pro (or if you are somewhere in the messy middle!), the burning question always in the back of our minds is, “how do I grow my online business?!”
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There are many different things you can do to grow an online business. But, if I had to condense it down into two main elements…
Tip #1: Consistency
I know this isn’t a very sexy topic, however, if you want to grow your online business, I promise this is the place to start. For far too long, people told me that all I had to do was stay consistent and all my problems would be solved. And to be honest, I never really internalized it.
I realized the more I was running my business, I was also running into certain roadblocks – things that wouldn’t work, or a snag here and there. It made me realize that a lot of it came down to the fact that I just wasn’t staying consistent.
A lot of people talk about consistency. But, what does it actually mean and why should you do it?
It builds trust and dependability.
If you really dig in and think about it, any time that you have trusted someone, you’ve trusted them because they were dependable! They showed up again and again (with the exception of a vacation or break – but they can always count on you to come back). Building that trust through consistency is really, really important in growing your online business because it can take a long time for a customer to actually buy from you (know, like and trust factors fully engaged here).
By being a trusted, consistent source, you always stay top of mind for your customers.
be always top of mind for them.
It also proves that you’re not just a pop-up business.
By staying consistent, you’re proving that you are a serious business, here to stay! Unlike a rented mall space, where you lay out all of your merchandise and then pack it all up the following month and leave town.
Through consistency, you’re showing your customers that you’re sticking around for the long haul, even if they’re just visiting, they can always come back when they’re ready.
When talking about consistency, it is also really important to figure out what’s best for you – whether that’s a formula between showing up on different social media platforms, or showing up in your customer’s inbox, weekly.
Where do you like to show up? What is fun for you? What do you like to talk about? There’s no answer to how much you need to show up, and more about doing something consistently in a way that feels good for you.
Tip #2: Keep telling stories
Think of your videos as vessels to telling your stories. Typically, you’re telling your audience a story of how something works, something that you’ve experienced, or something that you’re reviewing.
You’re sharing your knowledge, and that is what a video is all about.
When you’re content planning and thinking of filming videos, think about the stories that you can tell. The more that we flex this storytelling muscle, the easier it will be to come up with video content. I could talk about the coffee that I’m drinking or share my favorite oat milk that I like to use. You can see there are many sources of inspiration that you can turn into a story and explain why you like or dislike something, or just something that happened to you as you were getting ready for the day.
Film your business into existence by telling your stories.
What do I mean by this? Start by asking yourself, “What do I need to share or talk about to exist?” When we film videos, all we’re really doing is talking into the camera, whether or not your customer sees you. You can be giving a bird’s eye view tutorial where you don’t actually show your face on camera, but you’re still most definitely talking into the camera and explaining things.
So when it comes to growing an online business with video, you need to find a way to stay consistent and film yourself into existence with some killer story telling. That consistency factor will help you stay relevant, and keep you creating new content that educates and serves your audience.
And that’s a wrap! Was this blog post helpful? Let me know in the comments below! And if you’re looking to start a Youtube channel, download my FREE Youtube Jumpstart Guide and let’s get you set up within the hour!