Don’t you just wish there was a way that you (or your business) could get discovered more online?
Maybe you just started your business and you have your Instagram page up. Maybe you’re working on launching your website and you’re showing up on social media. Or maybe you’ve been in business for a while, but you’re just not getting the traction that you think you deserve on the internet.
Well, my friend, you have come to the right place. Because I have good news: You CAN get found more online, and increase the number of places you’re found online! I call this your “digital footprint” — it’s essentially everywhere you show up online. And to help you grow your digital footprint, I want to share my #1 tip to make it happen…
Why “doing everything” isn’t going to help you make a mark on the internet
This discussion around a digital footprint comes up time and again in my coaching sessions with clients, because they are doing everything they’re supposed to. They have their social media, they’re showing up online with a website. They maybe have a newsletter… but they’re just not gaining traction.
They’re frustrated, and they want to serve more people. But they don’t really know how to break through that ceiling while they’re spinning their wheels posting on social media and writing endless blogs that don’t seem to go anywhere. It’s just not really getting them anywhere further. Why is that? It’s probably because where you’re showing up isn’t where your people are.
The internet isn’t just Google
When you think about the internet, there are a couple of words that pop into your head. Probably one of them is Google. And Google is the largest search engine in the world. And the second largest search engine after Google, which is owned by Google, is YouTube. Did I just blow your mind?
If you go on Google right now and you type in literally anything you will see that in the top search results on the first page, YouTube videos are favored at the top. So it shouldn’t come as a surprise that my #1 tip to growing your digital footprint online is to start uploading YouTube videos!
Now you may think that this is an obvious answer from a video coach telling you to upload videos on YouTube. Shocking, I know. But there’s a reason I’m telling you this: because most business owners and influencers “know” YouTube is a good idea in theory, but they don’t really understand the magnitude and the power of YouTube until they’ve tried it.
I’m not here to add another massive task to your to-do list because I know I personally hate that myself, but I am here to tell you to start implementing YouTube videos into your content here and there where you can. And you don’t have to record a whole new video just for YouTube!
Repurposing your content for YouTube
Maybe you’ve filmed a tutorial or a Loom video for a client or your audience. Guess what? You can put that YouTube. Or maybe you’ve gone live on Facebook or Instagram to talk about who you are and what you do. You can download those videos and upload them to YouTube!
There are little pieces here and there that you can turn into a YouTube video and put up on your channel as an evergreen video. It doesn’t have to be something that’s super consistent. Of course, being consistent is always going to help you and that is definitely something that YouTube favors within the algorithm, but that is a different strategy.
If you’re really trying to focus on YouTube, yes, of course, upload weekly. But if you just want to get started, and to see how just a couple videos can increase your digital footprint, do that! Like I said, it all comes back to getting your foot in the door — quite literally, with a digital footprint! Make it simple: Get your business on YouTube, upload a video, and make sure you’re linking to certain things in the description that people want to check out. This gets people to find your brand, click around, and learn more about you/your business!
Make the most of any video you post on YouTube
My biggest recommendation to starting a YouTube channel or finally posting more videos to your channel if you already have one is simple: Use that little description box to the max!
The description box is where you direct people to click down below and subscribe. That’s also where you want to be linking to things so that people can click on those when they’re watching your YouTube videos. Of course, there’s more to it than just “including a few links,” so I made something for you!
You can use this simple 5-Step YouTube Video Checklist to check off as you work through your own video content. It’s my exact process to make sure I have everything I need before my videos go live, and to ensure that my digital footprint is as “on brand” and effective as possible!