You don’t need to be on Youtube or create regular video content to be the face of your business. I know that’s not for everyone and that’s a-okay!
But what I am here to tell you is that you need to step in front of the camera in some sort of fashion. Get in front of the camera occasionally and start speaking to your potential customers.
Whether you’re a solopreneur or you’ve got a team behind you – you are the CEO of your business. So regardless of which medium you choose to show up on regularly (podcasting, blogging, social media, or emailing your customers), I strongly urge you to put yourself on camera once in a while.
Rather watch than read? Head on over to my Youtube channel where I break down exactly why getting on camera once in a while is key to success!
So, why should you be shining your friendly face in front of a camera lens?
Reason #1: You’re the spokesperson of your brand
As the CEO of your business, you have to be the main spokesperson for the work you do. I know it can be scary putting yourself out there, but the good news is that in this day and age, you definitely have your pick of video positioning.
If you prefer Instagram, you can do an impromptu Live, or jump into Instagram Stories. I have a whole blog post on that, here. And of course, there’s also Facebook Live!
You can also create videos like this one, and post to Youtube or Vimeo, and then embed them on your website.
The important thing here though is to step into the role of a spokesperson. You’re the CEO, you are the one in charge, and if you don’t speak about your business, no one else will.
Reason #2: People buy from people
By stepping in front of the camera, you’re giving your loyal customers a glimpse into who is behind the business. People crave that connection and at the end of the day, people buy from people. By getting in front of the camera, you are letting your personality shine through.
If you are looking to increase your sales, you really need to step in front of the camera and showcase who your potential customer is going to work with once they click that Buy button.
Reason #3: Video is not going anywhere
In case you thought otherwise, let me set the record straight: Video is not a dying art form. I could bore you with a whole bunch of graphics, facts, and statistics on how video content is growing year over year (especially after the year that was 2020). But the fact of the matter is, video content has completely exploded.
And, from a business perspective, it is important to stay current with what consumers are consuming. If people are watching more and more videos, you might want to devote at least some of your time, energy, and $$$ to it.
Reason #4: You are uniquely you
Now you may be thinking that people are already inundated with so much video content – What is even the point? Well first and foremost – don’t compare yourself to other video creators.
I know this is easier said than done. But keep this in mind:
Some people will resonate more with your personality over someone else’s!
While you might be seeing a whole bunch of videos in your industry, and think, “Oh, someone has already done this video so I can’t do it anymore,” or “No one’s going to watch my videos because everybody else is watching this person,” …this is simply not the case because every person is unique.
I know this sounds cheesy, but it doesn’t make it any less true.
Did Peet’s or Coffee Bean give up because Starbucks was on the scene? No, they didn’t – because even though it’s all coffee, some people like one over the other more.
If you’ve been waiting for permission to go on camera and start recording videos, this is it!
This is the sign – the moment that you have been waiting for. Put yourself on camera in any way, shape, or form that you feel comfortable with. Start out slow today, or jump right in with a Youtube channel tomorrow. Don’t forget to grab my Youtube Jumpstart Guide if you need help planning yours out!
If you take anything away today, remember – there really is something for everyone. All you need to do is take that first step and just start putting yourself out there. Not embracing video is letting others get in front of the audience you want to reach. End of story.