How To Invest In Your Business - Victoria Levitan

Youtube Strategy

How To Invest In Your Business

October 21, 2021


I'm a video coach for small business owners and light up anytime I hear the word Youtube. Strategy is my superpower and I'm here to share all my nerdy insights with you!


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I’ve been wanting to share about this topic for a while, but fair warning, this is a spicy subject! 🌶

I’ve had a few conversations with people recently, who have been burned by past investments and are hesitant to do it again. So today I wanted to give you my tips on how to invest in your business and what to consider.

Rather watch than read? Head on over to my Youtube channel where I get real about this topic.

Now, how do you decide what the right investment is for you? Let’s get down to business…literally, and find out! 

1. Know what you’re looking for

Basically, there’s no point in buying a course or investing in a program with a coach if the desired result that they’re going to give you is not really what you’re looking for. 

What does this mean? 

It means you need to get really clear on your overall goals and objectives. 

Ask yourself:

What problem am I trying to solve? 

Why do I want to solve that problem?

What do I want to learn? 

Why am I looking to grow that part of my business? 

I know it can be easy to obsess over vanity metrics and things of that sort, which is why it’s so important to understand the why of your vision, which will help you figure out where the best place to invest is!

2. Find someone you like

Once you know what you’re looking for and why, it’s time to find someone that you admire or appreciate as a business coach or a program that fits the same bill. 

Every time I have invested in my business – whether in a course, a program or one-on-one coaching with someone – it’s always been because I’ve admired the business owner who is offering me this service. 

✅ I admire the way that they run their business. 

✅ I align with their core values. 

✅ I like how they present themselves. 

✅ I like the way that they are showing up authentically and genuinely. 

I can really tell that they’re putting themselves out there and not hiding behind some sort of curtain. I feel that they are coming from a place of service, and they’re providing me with so much value already, that I’m willing to invest my time and money with them further.

You also want to make sure that you like this person. After all, you’ll most likely be consuming a lot of them, whether it’s their course content or just ongoing conversations. Make sure you actually like spending time with this person. 

3. Know what you’re committing to

As in, the time commitment. It’s really easy to sign up for something and then let it fall to the wayside. I have signed up for many things in the past, realizing halfway through that I didn’t have the time for it. And while yes, you can certainly join a program and then catch things on the backend (I’ve done that myself), I do think it’s very important to be mindful of your time and recognize whether it’s the right time or not. When you’re investing in yourself, you want to make sure you’re reaping the benefits of that investment. 

It’s also important to know that if you have made that commitment but you find you don’t have the time, accept that it’s ok…but also acknowledge that the results will also not be the same. 

4. Ask questions

This part is so important because the coach or course creator that you’ve invested with, cannot read your mind! This means it’s up to you to fully take advantage of your investment – if you have a question about something, make sure that you ask it. Post it in their Facebook group, put it on their website, on their Instagram, reply to their email – wherever they are available to answer questions. 

I understand the feeling of investing in a coach or program because you want to be led. But, at the same time, if there’s something that is peaking up in your head, make sure you raise your hand and get your money’s worth out of the investment!

Let me let you in on a little secret…I actually really appreciate it when someone asks me, “Hey, Victoria, this really wasn’t clear. Can you elaborate?” I am here for that! Make sure that you get your money’s worth and ask all the questions. 

5. It’s ok to make mistakes

As in, It’s okay to recognize when you have made a bad investment in your business. We’ve all been there…I’ve definitely been there. The important thing to get out of that though is that even if it was a bad investment, it still wasn’t actually that bad because I still learned something! Even if it was just confirmation that I needed to go in a different direction. Sometimes clarity is priceless! 

When you do find yourself in that “bad investment” situation, try to look at it from a glass half full perspective instead of harping on it. And know that we’ve all done it. 

6. Have agency over your investments 

You need to be in control and decide how you want to spend your money, and where you want to invest. You are in charge of your own money. I’m never going to tell you to join my Group Coaching Program or work with me one-on-one if you genuinely don’t think it’s a good idea or if you are wavering and are unsure.

Personally, I only want to work with people who are 100% sure that they want to uplevel their video strategy, whether it be by starting or relaunching a Youtube channel, or wanting to invest in creating more video content in their business. I know that I would never convince anyone to work with me – it’s solely up to them (you) as the CEO, even if you are a one (wo)mxn show! 

If I’ve learned anything from my years as a business owner, it’s that at some point you and only you have to decide what’s right for you, and what isn’t. 

And that’s a wrap on this spicy number! Sometimes it feels good to just be forward and honest about important but uncomfortable topics when it comes to business. Let me know if this info was your jam and if you’d like me to talk more about these things…leave me a comment below or head to my Youtube channel where I go in even more depth on all things investment! 

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