Does the thought of creating video content overwhelm you? As a small business entrepreneur, your schedule is probably already packed to the brim…and the thought of adding yet another thing to your to-do list makes you want to run away screaming.
I struggled with these exact same thoughts, so I totally understand! Even though I consider myself a YouTube content creator, and creating videos for business is kind of my whole thing, I had a hard time fitting content creation into my schedule, even though I knew I should.
So, if you’re trying to avoid content overwhelm, I’m here to help you figure out how to add video to your already busy schedule. Let’s get into it!
Block off time for filming
You might be thinking, “Okay, is that really it? This is the mind-blowing tip that you’re sharing??” Well, yes and no! Blocking off time sounds easy in theory, but if you don’t actually do it, you’ll find it much harder to fit filming into your schedule.
Blocking off time is the first thing I do. I look at my calendar or Emily Ley planner (which I talked about in this recent video) and notice where I have two to three hours where I can sit down and film.
I like giving myself that much time to batch film a bunch of videos all at once. Getting my gear and lighting set up, plus doing my hair and makeup, takes time. To make the most out of all that preparation, I prefer to knock out filming several videos at once.
Map out video topics for each block
After I’ve identified time blocks in my calendar, I jot down which exact topics I’ll be filming in that time slot. For me to do that, I’ll already have planned and mapped out which videos will go live and when in my editorial calendar.
Typically, I’ll go in order from soonest to latest. I’ll film videos I want to post sooner in my earlier time blocks. Depending on the topic, I may be able to fit two videos in a block or even up to four, if I’ve blocked out more time.
Writing down video topics in each block helps me get into the right state of mind before filming, too. By the time that block starts, I already know what I’m going to talk about, so there’s less chance of me getting distracted or overwhelmed while filming.
Treat your time blocks as important appointments
Blocking off time in your calendar is a crucial step, but you also need to treat those blocks as appointments you cannot miss. That attitude will help emphasize just how important it is to your business. It’s something that you can’t push to the next day or next week.
Treat each time block as a client or customer meeting so you show up for it consistently. And really, it is important! Your audience is counting on you to create that content. Even if it feels like an extra thing you have to do, look at the bigger picture: it’s gonna help your business by nurturing that relationship with your audience.
I hope you give this time blocking method a try! And if you want to know even more about how I plan and batch film my own videos, sign up for my Videos in the Bank training that I’m hosting on April 28th! I’ll be talking about my entire workflow for creating videos, and I’d love to see you there.