Youtube Strategy

Introduce Yourself on Youtube -The best way to do it

May 12, 2021

I'm VICTORIA!

I'm a video coach for small business owners and light up anytime I hear the word Youtube. Strategy is my superpower and I'm here to share all my nerdy insights with you!

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Ready to take the dust off your camera?

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Let's get you speaking about your business.

So, you’ve finally got that Youtube channel up and running. Congrats! That is no small feat 🙌🏼. But…now what? Well, you should probably introduce yourself on Youtube! 

“But Victoria, how do I do that?” 

It may seem like a silly thing to ask, but the way you introduce yourself on YouTube is really, really important. After all, it’s the first thing your audience consumes when they press ▶️. That’s why I want to share with you my tips on the best ways to do it.

Rather watch than read? Head on over to my Youtube channel and see my intro in action!

Introduce yourself on Youtube with the elevator pitch

When you think about introducing yourself in general, you always want to think about the elevator speech – you know, that one-liner or short sentence that you would say to someone if you were stuck with them in an elevator and you only had 10-15 seconds. You want to explain as quickly and as simply as you can, who you are and what you do. And that is exactly what you want to deliver in your YouTube video.

Here’s an example of one of mine: 

“Hi, my name’s Victoria and I help small businesses with Youtube and their video content.”

This is a very simplified version of what I do, of course, but saying this to someone I’ve briefly just met gets the point across quickly and concisely. And Youtube, is exactly that first impression 😉. 

The Instagram bio

Your Youtube introduction is also a lot like your Instagram bio. Why? Because if you think about it, an Instagram bio is a very contained space. You can only fit in so many characters, so you have to be clear and to the point in explaining exactly who you are and what you do at the simplest level. 

Here’s an example of mine:

“Helping small business owners with YouTube videos and what to say on camera.”

Of course, this is just an overview of what I actually do, but again, it gives a new viewer a quick explanation of who I am and what I do without leaving them confused (and of course, leaves them wanting more). 

Keep it short and sweet

For a moment, think of yourself as the viewer – you want to know fairly quickly and early on, who this person is, right? I mean I get it…we all love talking about ourselves…I love talking about myself (💁🏼‍♀️)…it’s human nature! 

So all I’m saying is, really consider your viewer’s (and potential future clients!) experience. As you start to build up more trust with them, and as you create more videos, you can certainly expand on your introduction, and even include origin stories in your videos where you can go into more detail of how you started, who you are, etc. But keep in mind that there’s a time and place for having those longer introductions, specifically when you’re doing weekly content – you really want to keep your introductions pretty short.

If you go back and watch some of my old videos, (which I highly recommend), you’ll see that my introductions are very short. In fact, sometimes I don’t even do an introduction because I’m going to film another video the following week, or because the content in the video is already super long so it makes sense to cut it out and skip straight to the point. 

So in a nutshell, the best ways to introduce yourself on Youtube are by:

✅ Delivering an elevator speech of who you are and what you do

✅ Keeping it very high level and simple to be clear to someone who is brand new to you

✅ Remembering, short and sweet is the way to go

I’d love to hear from you what your elevator speech is, so be sure to leave a comment below 👇🏼.

I also put out a new video every single week, so make sure you are subscribed to my Youtube channel! 

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