Video Marketing

What I’ve Learned From Creating Youtube Videos

February 3, 2021

I'm VICTORIA!

I'm a video coach for small business owners and light up anytime I hear the word Youtube. Strategy is my superpower and I'm here to share all my nerdy insights with you!

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I filmed my first YouTube video in September of 2016. What a journey it’s been since then! Think of how much has changed online (and IRL!) since then…

Of course, when you spend that long making video content, you’re bound to learn a thing or two. So, I’m gonna share a few of the most noteworthy things I’ve learned from creating Youtube videos for over four years.

What I've Learned From Creating Youtube Videos - www.victorialevitan.com - @victoria_levitan

What I’ve Learned from Creating Youtube Videos…

You can’t rush your process

One of the most important lessons I learned? You can’t rush the creative process right out of the gate. If you’re totally new to filming and creating videos, I urge you to embrace the growing pains that come with it. Things are not gonna be perfect when you start. It’s a learning process.

How to film. What settings on your camera are best for your setup. What lighting looks good and what doesn’t. What type of editing style you have and what you want. All of these things and so much more can’t be rushed! There’s no textbook for filming videos or having a great YouTube channel. So, you just have to learn these things by doing. And failing. And trying again!

Don’t forget about the story

Over time, you’ll figure out all the technical stuff, like setting up perfect lighting and finding your editing style and choosing the best gear. It can be really exciting learning about it all, but don’t let it overshadow your videos! Specifically, the story you’re telling in your videos. That should always be the most important thing.

Having the best equipment makes filming easier, sure, but it really comes down to what you’re saying on camera to your audience. If you’re not making sense or not connecting with your audience, none of that other stuff will matter.

Embrace your quirks

This next lesson I learned might be a controversial hot take, but I’m gonna say it anyway. The personality that you show in the video — including mistakes you make or unique quirks you have — makes a huge difference. You don’t have to be perfect and edit out all your imperfections, and you shouldn’t! They make you who you are.

Think about your favorite YouTubers and online creators. I bet that part of the reason you like them and why they’re so successful is not just because they’re good at what they do. It’s because they’ve embraced their personality and are not afraid to show it on camera. That’s what attracts more viewers to their videos.

Speaking of viewers: they’re the most engaged types of people. They care about what you have to say, and they’re probably clicking on links you’re sharing or following you on social media. Build relationships by talking to them in the comments or responding to your DMs. It’s nice to know that there’s a real person behind the camera and the keyboard.

Enjoy the ride

The biggest thing I’ve learned over the years is that filming and posting videos to YouTube is a rollercoaster of emotions. There are days when I’m ready to show up, film, promote my videos and generally kick ass. And there are other days when I’m feeling uninspired and not ready to go on camera or even online. 

These ups and downs are normal. You don’t have to be “on” every time you’re preparing to film. Acknowledge how you’re feeling and trust the process. Enjoy that rollercoaster ride!

Ready to start making video content?

Had I not started filming YouTube videos on my personal channel, I never would have realized how much I enjoy the creative process in the first place. I wouldn’t have my business, either! Being on YouTube has let me connect with people IRL so much more easily because they’ve seen me online, so they have a sense of my personality.

Businesswise, I’ve set myself apart because people have come to know and expect that I film YouTube videos. Whether they watch my videos or not, whether they’re interested or not, it doesn’t matter — I’m known as “that YouTube person.” 

If you’re ready to start your own video content journey for your business, I’m hosting a free 5-day video challenge that’ll teach you how to get started. Learn more about my Filming Videos That Convert – Challenge and sign up today! 

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  1. […] (and potential future clients!) experience. As you start to build up more trust with them, and as you create more videos, you can certainly expand on your introduction, and even include origin stories in your videos […]

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