No beating around the bush here – the way to save your videos from falling flat is simple: MESSAGING.According to trusty Google, the word “messaging” means this: “Messaging is how a business communicates to its customers and highlights the value of its products.” What does this actually mean? Well, to put this in perspective in […]
Video content is taking over Instagram. And whether you have an active account or are just starting out, there are a lot of ways to create – and use – Instagram videos as part of your marketing strategy. I’m going to break down the 4 major categories so you can decide how you want to […]
When it comes to analyzing the success of your video, views aren’t as important as your watch time. But we still want to get a good amount of views on your video. After all, we need people to watch and get to know you! So, what’s the secret sauce to increasing those views on your […]
Having filmed and edited Youtube videos for the past 5 years, I’ve definitely learned a lot of lessons along the way – especially ones that may not be the most obvious or ranked high in the searches. What do I mean by that?While most Youtube searches include things like, “how to start a Youtube channel” […]
If you’ve been creating consistent Youtube videos but aren’t seeing results, this one’s for you. Whether you’ve just started a channel or are a seasoned pro, you might want to know how to best optimize all of your hard work. After all, it never hurts to learn best practices! Today I’m giving you 3 tips […]
When you’re thinking about starting a Youtube channel (or if you’ve already got one up and running), there’s always one question that pops up eventually: “How do you make money on Youtube?” That’s a great question because there are three different monetization strategies. I’m going to walk you through each of them so you know […]
With plenty of social media options out there (such as Instagram, Facebook, Twitter), it’s no wonder people ask if Youtube is in fact a social media platform… Youtube works very differently from other social media platforms, partly because it’s also considered a search engine! So while it’s technically a social media platform, it’s very different […]
One of my favorite parts of working with creative entrepreneurs is coming up with video ideas. The first thing I like to do is learn more about the business. I want to hear you explain the business in your own words – and who your audience is. Through that, I get a better understanding of the industry you’re in and ask clarifying questions to hone in on exactly who you are. That initial conversation then leads to the first big question: How do we come up with video topics relevant to your business?
