One of the biggest mistakes I see play out in the online business world is business owners underestimating the value of their own content. Whether you think you’re directly selling or not, maximizing and strategizing your content is key in making sales in your business. That’s why in this post, I’m going to introduce you […]
Have you ever thought about how inundated we are with videos these days? They’re on social media, on websites, on blogs…there’s even a video of this post 😉. Videos are everywhere! And it’s safe to say that they aren’t going anywhere, either. Videos have become such a normal way of communicating with your customers – […]
No beating around the bush here – the way to save your videos from falling flat is simple: MESSAGING.According to trusty Google, the word “messaging” means this: “Messaging is how a business communicates to its customers and highlights the value of its products.” What does this actually mean? Well, to put this in perspective in […]
As a video marketing coach I help business owners with video content, coaching them how to use it to get more customers. And because we often talk about Youtube, I get this question a lot: “Victoria, should I start a Youtube channel or a podcast?” And my answer usually surprises them! The truth is, I’m […]
When it comes to analyzing the success of your video, views aren’t as important as your watch time. But we still want to get a good amount of views on your video. After all, we need people to watch and get to know you! So, what’s the secret sauce to increasing those views on your […]
Having filmed and edited Youtube videos for the past 5 years, I’ve definitely learned a lot of lessons along the way – especially ones that may not be the most obvious or ranked high in the searches. What do I mean by that?While most Youtube searches include things like, “how to start a Youtube channel” […]
I talk about the importance of thumbnails, often. Why? Because they’re such a great (and easy!) way to optimize your existing Youtube videos. Why reinvent the wheel when you don’t have to? And as your Youtube go to gal 😉, I’m sharing three Youtube thumbnail tips to make them stand out. The ultimate goal is […]
If you’ve been creating consistent Youtube videos but aren’t seeing results, this one’s for you. Whether you’ve just started a channel or are a seasoned pro, you might want to know how to best optimize all of your hard work. After all, it never hurts to learn best practices! Today I’m giving you 3 tips […]
When you’re thinking about starting a Youtube channel (or if you’ve already got one up and running), there’s always one question that pops up eventually: “How do you make money on Youtube?” That’s a great question because there are three different monetization strategies. I’m going to walk you through each of them so you know […]
With plenty of social media options out there (such as Instagram, Facebook, Twitter), it’s no wonder people ask if Youtube is in fact a social media platform… Youtube works very differently from other social media platforms, partly because it’s also considered a search engine! So while it’s technically a social media platform, it’s very different […]
