One of the biggest mistakes I see play out in the online business world is business owners underestimating the value of their own content. Whether you think you’re directly selling or not, maximizing and strategizing your content is key in making sales in your business. That’s why in this post, I’m going to introduce you […]
You don’t need to be on Youtube or create regular video content to be the face of your business. I know that’s not for everyone and that’s a-okay! But what I am here to tell you is that you need to step in front of the camera in some sort of fashion. Get in front […]
…That time Facebook and Instagram went down for 6 hours, many people were scrambling because they didn’t know what to do with themselves! And I don’t just mean the general consumer…I mean businesses who rely on these social media platforms for reaching their customers. As business owners, we often put a lot of effort into […]
Have you ever thought about how inundated we are with videos these days? They’re on social media, on websites, on blogs…there’s even a video of this post 😉. Videos are everywhere! And it’s safe to say that they aren’t going anywhere, either. Videos have become such a normal way of communicating with your customers – […]
No beating around the bush here – the way to save your videos from falling flat is simple: MESSAGING.According to trusty Google, the word “messaging” means this: “Messaging is how a business communicates to its customers and highlights the value of its products.” What does this actually mean? Well, to put this in perspective in […]
As a video marketing coach I help business owners with video content, coaching them how to use it to get more customers. And because we often talk about Youtube, I get this question a lot: “Victoria, should I start a Youtube channel or a podcast?” And my answer usually surprises them! The truth is, I’m […]
Video content is taking over Instagram. And whether you have an active account or are just starting out, there are a lot of ways to create – and use – Instagram videos as part of your marketing strategy. I’m going to break down the 4 major categories so you can decide how you want to […]
When it comes to analyzing the success of your video, views aren’t as important as your watch time. But we still want to get a good amount of views on your video. After all, we need people to watch and get to know you! So, what’s the secret sauce to increasing those views on your […]
Having filmed and edited Youtube videos for the past 5 years, I’ve definitely learned a lot of lessons along the way – especially ones that may not be the most obvious or ranked high in the searches. What do I mean by that?While most Youtube searches include things like, “how to start a Youtube channel” […]
I talk about the importance of thumbnails, often. Why? Because they’re such a great (and easy!) way to optimize your existing Youtube videos. Why reinvent the wheel when you don’t have to? And as your Youtube go to gal 😉, I’m sharing three Youtube thumbnail tips to make them stand out. The ultimate goal is […]
