You don’t need to be on Youtube or create regular video content to be the face of your business. I know that’s not for everyone and that’s a-okay! But what I am here to tell you is that you need to step in front of the camera in some sort of fashion. Get in front […]

…That time Facebook and Instagram went down for 6 hours, many people were scrambling because they didn’t know what to do with themselves! And I don’t just mean the general consumer…I mean businesses who rely on these social media platforms for reaching their customers. As business owners, we often put a lot of effort into […]

Have you ever thought about how inundated we are with videos these days? They’re on social media, on websites, on blogs…there’s even a video of this post 😉. Videos are everywhere! And it’s safe to say that they aren’t going anywhere, either.  Videos have become such a normal way of communicating with your customers – […]

When it comes to analyzing the success of your video, views aren’t as important as your watch time. But we still want to get a good amount of views on your video. After all, we need people to watch and get to know you! So, what’s the secret sauce to increasing those views on your […]

Having filmed and edited Youtube videos for the past 5 years, I’ve definitely learned a lot of lessons along the way – especially ones that may not be the most obvious or ranked high in the searches.  What do I mean by that?While most Youtube searches include things like, “how to start a Youtube channel” […]

When you’re thinking about starting a Youtube channel (or if you’ve already got one up and running), there’s always one question that pops up eventually: “How do you make money on Youtube?” That’s a great question because there are three different monetization strategies. I’m going to walk you through each of them so you know […]

Because you don’t have to stretch yourself in many different directions to show up online.

One of my favorite parts of working with creative entrepreneurs is coming up with video ideas. The first thing I like to do is learn more about the business. I want to hear you explain the business in your own words – and who your audience is. Through that, I get a better understanding of the industry you’re in and ask clarifying questions to hone in on exactly who you are. That initial conversation then leads to the first big question: How do we come up with video topics relevant to your business?

You know when you meet someone and you just hit it off? That’s how I felt when I met Sarah from Blue Lotus Films. We’re both in the world of video and I was so pleased to meet a local videographer in Alexandria. We got together a few weeks ago to talk about how businesses can benefit from creating video content on Youtube and the power video has in the growing digital landscape.